Word: bantam
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Dates: during 1970-1979
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...profit motive was plentifully in evidence at Conrad Hilton convention headquarters, where hucksters did a brisk business in Star Trek artifacts from space suit emblems to books (Bantam and Ballantine together have printed more than 6 million Star Trek paperbacks) to a $5 kit containing a dozen scale blueprints of the Enterprise. There were photographs for sale of Skipper Kirk, played by William Shatner, and First Officer Mr. Spock (Leonard Nimoy), a pointy-eared half human, half Vulcanite who has become a cult unto himself. Many of the new Spock generation attending the convention wore plastic ears like their hero...
Operation Kuwait and Eleven Bullets for Mohammed by Harry Arvay (Bantam; $1.25 each) are the noisiest and most simple-minded of all the current Kalashnikov operas. The author is an Israeli billed as a ";former undercover agent." The cover of the Kuwait book, which is about an attack on a Black September training camp, exactly describes the product: "Timebomb excitement! Nonstop action! The crack Israeli Secret Service v. the International Sky Terrorists." These two wild Easterns are part of an Arvay series. At least three more such thunderations are threatened in fiscal...
...last year or so the PBC, a non-profit public foundation, based in Washington, D.C., has begun to take on a life and a momentum of its own even though the foundation funding has fallen off. Most of this financial support comes from the book contracts with Bantam, Simon and Schuster and McGraw-Hill. Some more comes from liberal heavies who are sympathetic to the idea of either economic democracy or an alternative bicentennial celebration. Most recently, direct fund-raising efforts have started to bring in more cash. What also helps, of course, is that most of the labor...
...McWhirters seem unperturbed by this problem. They seen unimpressed when Bantam Books hypesters announce that the latest edition's "fantastic marvels of nature and extravagant wonders from the bizarre world of Man" are MORE AMAZING THAN EVER! Actually the book is at least seven months out of date--not only is Aaron relegated to a footnote, but Mario Andretti is still credited with the highest average speed lap on a closed circuit track, even though A.J. Foyt broke his record at Talladega, Ala., last August. But anyway, the McWhirters themselves--they are Oxford men, after all--are more restrained...
...McWhirter brothers were in Boston last week, visiting the Boston Public Library, being driven around in an enormous Cadillac and taping radio and television interviews in part of Bantam Books' unremitting effort to sell the 12 million copies in the new American edition's first printing. Now available in 15 languages, it is the largest, longest, best-selling, best-known, most comprehensive general-interest record book in the world. Ross attributes the dearth of imitations to potential competitors' lack of initiative. "Doing this book was hard work, and most publishers are lazy," he explains...