Word: bantam
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Undertaker Needed. Business was so bad that the plant was about to be shut down; in Perelle's first year, Brill lost $2.1 million. "All the place needed," says Perelle, a cocky bantam (5 ft. 6 in.) who never hesitates to crow over his own accomplishments, "was an undertaker." Perelle quickly found out what was wrong. For one thing, Brill did not even have an assembly line. Buses were built in one spot, had to be lifted over incompleted ones when finished...
...policeman dragging a small, hard-faced U.S. sailor out of the Customs House. The sailor, just released from the Navy after a seven-year hitch, had got in a quarrel with customs men, and was knocking them down right & left until the cop subdued him. Editor Brisbane liked the bantam gamecock's looks, got him released, and took him along to meet the auto magnate. On hearing Brisbane's account of the battle, Ford told 24-year-old Harry Bennett: "I can use a young man like you at the Rouge . . . Can you shoot...
...undeniably the keynote of the trade. A new publisher, Gold Medal books is becoming a dangerous competitor for his big brothers, Bantam, Avon, Signet, and Pocketbooks, Inc. Gold Medal specializes in the facts of life at the expense of plausibility, and is making a big success of it in the Square. Sample titles: "Satan Is A Woman," "I, Mobster," "Women's Barracks." Titles like "Forever Amber" and "Star Money" (at 50 cents apiece) are of course, old favorites...
...Grinning Bantam Ben had finally netted the last big one. Said he: "If I never win another one, I'll be satisfied...
...games, big, bearded Sikhs and leathery Afghans raced beside short-legged Japanese and lean Iranians. During a tense moment of the football match between Iran and Japan (which Iran won), Iran's bantam weight-lifting champion, Mahmoud Namdjou, leaped on to the dais and did a lively dance...