Word: bantam
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Defending Champion Sammy Snead of West Virginia and U.S. Open Champion Gary Middlecoff of Tennessee were the prematch favorites. Bantam Ben Hogan and breezy Jimmy Demaret, both Texans, were the second choices. Hogan, patiently reconstructing his game after his 1949 auto accident, was unmistakably the sentimental favorite. His comeback had backfired last winter, but he had been toiling over the Augusta course for a week, determined to win the one major championship that had eluded him all through his career...
...highbrows of the breakfast population, Post's 40% Bran Flakes have started a book service. Twenty-five cents and the box top bring Bantam editions of classics like "Hound of the Baskervilles." Perhaps this is a sign of coming cultural sophistication in the cereal box field. The boxes, after all, next to newspapers, are probably the most widely read breakfast table publications in the country. Someday, perhaps, each cereal will publish a daily edition, imprinted with dispatches from Battle Creek, reproductions of works of the masters, and scores to great pieces of music. And in that day, American culture will...
...toss, stepped up to the ball and swung. The ball whistled down the middle of the mist-shrouded fairway and disappeared from view. Sam pursed his lips, blinked his grey, button-bright eyes and was satisfied. Then bantam Ben Hogan, the little man who had come back to haunt him, stepped forward. To the dismay of 4,500 assembled witnesses, Ben hit one that hooked crazily and landed in a ditch out of bounds...
Looking like a morose but determined bantam rooster, small (5 ft. 2½ in.) Chess Grand Master Sam Reshevsky walked to the center of the crowded game room at Washington's Jewish Community Center. He acknowledged the applause with a faint smile, then turned to face the 42 opponents who were waiting for him. It was exactly 8 p.m. By midnight he had beaten 32 of his brooding opponents, fought the rest to a clucking draw...
...running Wonder Books himself. O'Connor has always been a man with a sharp eye for selling. As vice president of Chicago's Quarrie Corp., he helped sell a million copies of the Book of Knowledge. At Grosset, it was he who started Bantam Books. O'Connor thinks that the potential market for Wonder Books (which have hard, washable-plastic covers) is 100 million copies. To cash in on it, he expects to increase the list of 16 titles (including Mother Goose, Peter Rabbit and The Three Little Kittens) by adding new books every month...