Word: bantams
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Dates: during 2000-2009
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...Bantam team includes five of the top twenty players in the country...
...stage presence required of a great preacher, but he knows how to show his heart one-on-one. Left Behind, which is published by the Christian press Tyndale House, has brought LaHaye and Jenkins something like $50 million apiece, and LaHaye recently signed a separate $42 million deal with Bantam Dell for a new series about an evangelical Indiana Jones. LaHaye neglected to tell Jenkins about the new deal in advance, leading some in the publishing business to call him greedy. (As with Left Behind, a working novelist will hammer LaHaye's thoughts into prose, though the new compatriot, Davis...
...really loved coaching kids. I could change a kid's life in five minutes, some poor kid who didn't think he could do something. And in 10 minutes, all of a sudden he's doing it, and he's walking around like a bantam rooster. Unlike in film, I didn't have to wait for music or editing for the payoff. It happens right there, on the spot. I really enjoyed that, and I wouldn't have traded...
...strategy that's working for Bantam Interactive is to operate under the biggies' radar. Bantam struck gold with its BA 350 player, launched in October. Sales of the $200 unit reached 10,000 through the holidays, and the company says it sells about 8,500 players a month. Bantam doesn't advertise or sell through retailers. Consumers shop on Bantam's website, bantamusa.com A skeleton crew does design and engineering in St. Louis, Mo. Flash-memory chips and circuit boards come from Taiwan and South Korea. The units are assembled and packaged in China and sent directly to customers...
...Bantam's players go platinum, it will be because the company listened closely to hard-core music users--college kids. On campuses across the nation, Bantam employs student "gadget gurus," who test models and get feedback from peers. When students requested more volume capacity, lighter weight and color faceplates, Bantam delivered. "A lot of tech companies try to force the market," says president Santosh Petel. "We provide what customers demand." That's an approach big record labels haven't tried in quite a while...