Word: bantams
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...Bantam; 221 pages...
...Bantam; 358 pages...
...tape deck, and Walkman-style cassette players have become as much a part of the urban landscape as Reeboks and Perrier. Each tape deck and set of earphones represents a potential customer, a statistic that is not lost on Frank Vertuca, associate director of marketing and distribution at Bantam. "A major part of our market is middle class," he finds. These people are "well off, earn a minimum of $35,000 a year, are between the ages of 25 and 54 and are about evenly divided between female and male. A large number of them buy the tapes to listen...
...latest Warner tapes are described by Deutsch as a "new version of old-time radio," complete with scores and sounds. Chaim Potok's The Chosen (Warner), read by Eli Wallach, is augmented by news broadcasts, crowd noises and mood music; Louis L'Amour's A Trail to the West (Bantam) features hoofbeats and gunshots reminiscent of a 1940s Lone Ranger episode...
...Bantam; 326 pages...