Word: banzhafs
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Dates: during 1960-1969
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Tobacco men who are pained by such advertisements can blame one man. He is John F. Banzhaf III, the 28-year-old lawyer who, almost singlehanded, is responsible for all the free air time given to the antismoking messages. It was Banzhafs "citizen's complaint" to the FCC about cigarette ads that prompted the commission to dust off the fairness doctrine. Banzhaf had almost idly come across that "little loophole," as he calls it, while working at a Manhattan law firm. He was astonished at the response from the FCC, which ordered broadcasters to make room for antismoking...
...Banzhaf quit his law firm (one of its clients was Philip Morris) and moved to a Washington flat five blocks from the headquarters of the Tobacco Institute, the industry's Washington lobby. He organized a nonprofit foundation called ASH (for Action on Smoking and Health), which monitors radio and TV to see that antismoking ads are shown and distributes information on smoking and health. Bachelor Banzhaf is authorized to draw a salary of $20,000 a year but manages to get by without it, living on his salary as an instructor at George Washington University Law School...