Word: barad
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Dates: during 1990-1999
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...Barbie's corporate mom, Mattel president Jill Barad, 45, the line represents the first test of her stewardship of the company. In January, Barad will become one of just four women to head a Fortune 1000 company when she succeeds ceo John Amerman, who is retiring. It was Barad, a onetime cosmetics marketer and knowledgeable about the whims of fashion, who rehabilitated Barbie's image in the 1980s, recasting her into a hip toy and a global franchise for the company...
...Barbie's star rose, so did Barad's. She was named one of the world's 50 most beautiful people by PEOPLE magazine, and she's one of the 10 smartest women in America, according to Ladies Home Journal. Ironically, Barad never played with Barbie dolls as a child. "I was too old," she recalls. But she envisions launching Barbie into cyberspace and inspiring legions of girls to follow her there, as one of the keys to Mattel's growth...
...lawyer backlash may transcend all that. "I am a lifelong Democrat," says Jill Banks-Barad, a Los Angeles consultant, "but I feel myself leaning in favor of the initiatives because litigation has got out of control in this state...
...Barber, a businessman originally from Connecticut. "Given the benefits -- the business opportunities, the weather, the life-style -- I used to think, 'That's a fair bargain.' Now I'm not so sure." Others feel helpless. "If they say my house can't be saved," said political consultant Jill Banks-Barad, whose Sherman Oaks home was damaged, "I don't know what I'll do or where...