Word: barad
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...third-quarter earnings would be 55% lower than its projected $280 million, largely because of an acquisition gone wrong. Investors bolted, and the stock dropped to $11.69 a share from its November high of $40.50. Analysts rushed to downgrade the company as it became apparent that CEO Jill Barad, 48, the marketer who remade the Barbie line into one of toyland's most formidable franchises, was looking less capable when it came to operational details...
...look at some of the hit toys of the past few years--Super Soakers, Air Hogs, Beanie Babies, Furby, even Gus Gutz. They came from small companies with no movie licensing tie-ins. That's bad news for Mattel's Barad. She needs a hot toy this holiday season more than any six-year-old does. Otherwise, the only thing Barad may get for Christmas is fired...
...Some wags have coined a phrase for this: Duh Feminism. But there's nothing obvious about the movement's achievements. It's true that we now have a woman crafting America's foreign policy (Madeleine Albright), that a woman is deciding which Barbie dolls to produce (Jill Barad, CEO of Mattel) and that a woman (Catharine MacKinnon) pioneered the field of sexual-harassment law (which is turning into real dollars for real women, as Mitsubishi Motors evidenced two weeks ago with its record $34 million payment to women on the assembly line). It's also true that women are joining...
...mother of three young girls (and a boy), I was disappointed in "Barbie Boots Up," describing Mattel's president Jill Barad and the launch of three Barbie interactive computer programs [BUSINESS, Nov. 11]. Sure, my girls like to play with Barbie--a lot, in fact. But we encourage our children to engage in a variety of activities. I fail to see how creating 15,000 Barbie fashion outfits on a computer will give girls an edge. I'm amazed at how American society reinforces extreme stereotyping, as with this Barbie software, and then bemoans the fact that young girls...
...high school student, I witness examples of female subordination daily. Stereotypes are so ingrained in our culture that they are seldom questioned by my peers. If Mattel's president Jill Barad is truly concerned about American girls' future, she should approach female computer illiteracy in a manner that does not enforce the stereotypes we are supposedly trying to banish. Mattel's Barbie Fashion Designer program will only distract girls from the healthy activities that steer them away from oppression. CLAIRE CREVEY, age 17 Indianapolis, Indiana...