Word: baranovitch
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...China Central Television, aged 16. CCTV has been a supporter ever since, broadcasting her to hundreds of millions at a time. "As long as you don't express politically incorrect messages, from the government's point of view these kinds of artists are a very positive phenomenon," says Nimrod Baranovitch, a professor at the University of Haifa in Israel and the author of China's New Voices, an authoritative survey of Chinese popular music from 1978 to 1997. "They help the Chinese state show that China is multiethnic and that China does not oppress minority cultures...
...Western media obsessed with drawing parallels) as the "Chinese Enya" when her debut album Sister Drum was released by Warner Music in 1995. But interestingly, neither she nor Sa have presented themselves as mainstream Chinese. "To a Western ear, mainstream Chinese pop is too sweet - it sounds trivial," explains Baranovitch. "Minority artists offer something different and refreshing. There's a sense of primitiveness, spirituality and exoticism - it sells...
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