Word: barbarae
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...Barbara Leflein, president of Leflein Associates, a small market-research firm in Fort Lee, N.J., escorts clients like Coach leather goods and the Showtime cable channel around the country to promote their wares. Noting their continuing reluctance to fly, she recently began offering videoconferenced focus groups as a way to keep business. "The client can still get the visceral reactions of the group by watching it on a large-screen TV," says Leflein. "If you're a boutique firm, you really have to think outside of the box," she says. Or inside the box, as the case...
...want voters to think they don't care about Enron employees who watched their retirement savings disappear into a black hole of creative accounting. Talking of how his mother-in-law lost $8,000 in Enron stock, President Bush put together a Cabinet team to study the issue. Senators Barbara Boxer and Jon Corzine are pushing a bill that would limit the amount of an employer's stock in its 401(k) plan and ease restrictions on how soon employees could sell it. Boxer only had to dust off a similar bill she proposed in 1997, when Texas retailer Color...
...Barbara Hatch Rosenberg, a molecular biologist who works with the Federation of American Scientists on biological weapons issues, thinks Assaad may be right. Moreover, based on her own analysis she has prepared a profile of the killer far more detailed than anything the FBI has released. She thinks the killer is a middle-aged American who works for a CIA contractor in the Washington area but has had access in the past to the labs at Fort Detrick. She believes he or she has been vaccinated against anthrax and knows how to conceal forensic evidence. Says Rosenberg: "It's highly...
...Three: If you do nothing else, listen to the women in your life: Barbara Bush supports abortion in the first trimester. And Laura Bush wasted no time after taking on the mantle of First Lady to announce she believes Roe v. Wade should not be overturned...
...then that I had heard the voice of a man I could trust, and I believed that if he could act with so much courage and honesty in the middle of the storm, so could I. Rudy has been my choice as Person of the Year since Sept. 12. BARBARA POTTER North Barrington...