Word: barbasol
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...billionaires myself, or even demibillionaires, but I've met a few. One came for the weekend last year, and when he realized he'd forgotten to pack the special shaving cream he likes, he had a can air- expressed for Saturday delivery. Approximate cost of not having to use Barbasol for two shaves: $45. But when you're earning $50 million a year in interest, anything less than a C-note isn't even worth bothering to pick up off the pavement. A hundred dollars to a billionaire is like a dime to a millionaire or a penny to anyone...
...plugged away at his Washington job and, by 1937, made another network bid with shows for Barbasol and Carnation Milk. Though profitable for Godfrey, these shows left the nation unmoved. He was now so firmly labeled a "local boy" that Godfrey had to threaten to go back to NBC before CBS would agree to pipe part of his early-morning show into New York. But this show caught on, and in 1944 he made his third and final assault on network listeners. Keeping his local jobs, he undertook to broadcast over CBS without salary until he had lined up some...
...WBBM Steinkopf will analyze news for Barbasol (and any other sponsors WBBM digs up). Barbasol pays WBBM, WBBM pays P.A. for Steinkopf's services. P.A. then deducts a "handling charge" (like an agent), gives the balance to Steinkopf, greatly augmenting his regular salary...
...Barbasol shaving cream and razor blades; America's Own matches; Böst toothpaste; Burnett extracts and spices; B. V. D.'s; Champion spark plugs; Crown overalls; Dictographs; Eberhard Faber pencils; Frostilla lotion; Musterole; Northern toilet paper; Penn-Rad oil; Venida hair nets; Zemo ointment; Runkel chocolate; Kreml hair tonic; Stokely strained vegetables; Winget Kickernicks for women...
Stoopnagle and Bud, famous for their work on the radio, perform on the stage with a seemingly natural knack of knowing what will get a laugh. They take off Rudy Valee, Bert Lahr, and the Barbasol Man. The imitation of Rudy's singing by Bud was excellent, and elicited many healthy sniggers from the audience. No less commendable in the stage show was a couple which did the tango and rumba gracefully...