Word: barcelona
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Dates: during 1990-1999
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...perhaps the first time in memory, we will not greet another no-look pass with a shrug of familiarity: Magic is an amateur again. Why should he, suddenly mortal, risk his health to play in the Olympics? Why should we race off to watch him play in Barcelona? Because the root of the word amateur -- still the heart of the Games, even in these professional times -- is the first Latin verb that every student learns: amo, or "I love...
OLYMPICS: Countdown to Barcelona...
...Powell sail past him to take the record and become the world's best long jumper. In June, Lewis ate the dust of Mark Witherspoon and Dennis Mitchell at the 100-m U.S. Olympic trials. Shockingly he failed to qualify for either the 100- or 200-m sprints. In Barcelona for his third Olympic appearance, the world's fastest man has an outside shot at being chosen for the 4 X 100 m-U.S. relay team. But he's only guaranteed a chance to compete in the long jump, and is not assured a medal there. Still...
...Olympic Games may be starting in Barcelona, but the affiliated Corporate Sponsor Marketing Games have been going hot and heavy for some time. The main event is a piratical competition known as ambush marketing. The venues are magazines and television. The major matches so far are Visa International vs. American Express and Coca-Cola vs. Pepsi-Cola...
...exclusive promotional campaigns with disguised Olympic tie-in ads of their own. American Express denies that it is playing ambush. Instead its clever effort, unveiled last week, is billed as "corrective advertising," aimed at misperceptions fostered by Visa advertising that the American Express card is not accepted in Barcelona. "The Olympics don't take American Express," warns Visa. Counters the American Express ad: "And remember, to visit Spain, you don't need a visa." Pepsi is taking a sentimental approach. Its commercial features Magic Johnson, a mainstay of the U.S. basketball team...