Word: barclaycard
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Last year, Laura Marling released her debut album, “Alas I Cannot Swim,” to much critical acclaim. She was, in fact, nominated for the prestigious 2008 Barclaycard Mercury Prize, which honors recorded music by British and Irish artists. And she’s still just a teenager...
...mention sponsor's cash. Billboards for Barclaycard and Sony Ericsson, just two of the event's sponsors, lined the London venue. Keen to tap the sport's broad audience - pinstripe suits and polka-dot dresses figured among the sweat pants and sneakers in the crowd - Dan Mathieson, head of sponsorship at Barclaycard, even claimed "the fluidity and freedom of movement associated with free running mirror the key needs of Barclaycard customers." To fans of the free-spirited sport, that's a tough sell: Mathieson's presence on the stage at the end of competition drew loud jeers from the crowd...
...minimize start-up headaches, banks now tend to join one of two major groups. The largest group is run by San Francisco's Bank of America. Its decade-old BankAmericard, available in 44 states, is interchangeable with Britain's Barclaycard, Canada's Chargex and Japan's Sumitomo. The other is Interbank Card Association, organized by eight banks in 1967 and now operating in 41 states; its card is also recognized in Europe. BankAmericard insists on certain credit standards, but Interbank lets members decide "creditworthiness" themselves...
...fold, hopes soon to sign up banks in Japan and Western Europe as well. Not to be outdone, BankAmericard has gone into a joint credit-card venture with Barclays Bank Ltd. in Britain, Sumitomo Bank in Japan and four banks in Canada. BankAmericard is already interchangeable with Barclaycard and Sumitomo card, and next month the Canadian banks will join the system with their own Chargex card. So that merchants in the four countries will readily recognize them, all of the cards are being printed in the color pattern-blue, white and gold-that BankAmericard has used for years...
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