Word: barclaycard
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Dates: during 2000-2009
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Last year, Laura Marling released her debut album, “Alas I Cannot Swim,” to much critical acclaim. She was, in fact, nominated for the prestigious 2008 Barclaycard Mercury Prize, which honors recorded music by British and Irish artists. And she’s still just a teenager...
...mention sponsor's cash. Billboards for Barclaycard and Sony Ericsson, just two of the event's sponsors, lined the London venue. Keen to tap the sport's broad audience - pinstripe suits and polka-dot dresses figured among the sweat pants and sneakers in the crowd - Dan Mathieson, head of sponsorship at Barclaycard, even claimed "the fluidity and freedom of movement associated with free running mirror the key needs of Barclaycard customers." To fans of the free-spirited sport, that's a tough sell: Mathieson's presence on the stage at the end of competition drew loud jeers from the crowd...
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