Word: bargain
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Dates: during 1990-1999
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...FOOL AND THE FISH by Alexander Nikolayevich Afanasyev (Dial; $12.95). Ivan is that classic Russian archetype, the wise idiot. When he catches a talking pike, it strikes a bargain: if Ivan casts it back into the icy water, his every wish will be granted. The result is riches, fame -- and problems. Gennady Spirin's paintings exhibit the palette of Russian icons and the surreal quality of Bruegel landscapes...
That may sound like an attractive exchange, but scientists are increasingly making the case that forgoing rest is a foolish and often perilous bargain. In fact, evidence is mounting that sleep deprivation has become one of the most pervasive health problems facing the U.S. Researchers have not proved conclusively that losing sleep night after night directly causes physical illness, but studies show that mental alertness and performance can suffer badly. "Sleepiness is one of the least recognized sources of disability in our society," declares Dr. Charles Pollak, head of the sleep-disorder center at Cornell University's New York Hospital...
Sawgrass, perhaps the snazziest discount mall to date, was built by Western Development Corp. based on the firm's two earlier successes: Potomac Mills in suburban Virginia and Franklin Mills on the fringes of Philadelphia. Each attracts 1 million bargain-hunting shoppers a month. "Western is doing something daring and truly different, gambling that this might be the future of malls in America," says Terry Dunham, publisher of Value Retail News, which tracks the outlet industry from Clearwater, Fla. Western has plans for four more discount malls: near Chicago, Detroit, Pittsburgh and Ontario, Calif. Not to be outdone, Benderson Development...
...includes Bloomingdale's, Burdine's, A&S and Jordan Marsh. She may be wrong about that. "I'd much rather go to a fancy mall and shop a sale," admits Sheryl Rolnick, 39, of Coral Springs, but one day recently she drove out to Sawgrass to do a little bargain hunting. "The discount malls are having an effect," she says. "Lately, my local Lord & Taylor and Jordan Marsh are dead...
...without some pitfalls. Service can be spotty to nonexistent. At Bass shoe outlets, for instance, the customer himself must find the right size shoes. Often the latest styles and fashions are not offered at outlets, and there may be a limited selection of sizes. Nor is getting a bargain guaranteed. Prices have edged up as yesteryear's bare-bones outlet stores full of seconds and irregulars have given way to today's fancy discount malls full of first-quality goods. "You need a good eye or you can still get ripped off," observes Mark Trainor, an Austin computer salesman browsing...