Word: bargainer
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Dates: during 1960-1969
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...likely market for Geritol. Geritol obviously gets more for its money paying about $3.40 for every 1,000 viewers over 50 who watch Welk than by putting out $4.60 for each 1,000 in the same age group watching Lucy. Similarly, ABC's Batman is a bargain for an advertiser who wants to reach kids two to five. It is No. 1 with them in prime time, though in total audience the program ranks 56th (among Batman's sponsors: Cheerios. Milton Bradley games...
...likely to accelerate the outflow. For one thing, it will make some foreign imports cheaper for Americans while U.S. exports will be more expensive for the 23 nations whose currencies have been devalued. For another, it will certainly encourage more U.S. tourists to head abroad to take advantage of bargain prices in countries that have adopted minipounds or minipesetas. "Now Britain and Ireland give you more for your money," trumpeted Pan American World Airways in newspaper ads 36 hours after sterling was devalued. "Things that used to cost the equivalent of $1 now cost you only...
Dwindling Reserves. Though tourists and stay-at-home bargain hunters may well save some money on things like British Jaguars and Irish linens, devaluation is likely to prove a severe drain on Lyndon Johnson's dwindling political reserves. If the President makes substantial spending cuts, he stands to lose votes among those directly affected. If he gets his tax increase, he stands to annoy everybody-and the closer to Election Day 1968 the increase is enacted, the more annoyance he is likely to arouse. Nevertheless, nearly all his economic aides-and many businessmen-consider the tax increase essential...
...another of his characteristically frank remarks, Nyerere said "It's time Africa grew up." By the time the Conference was over, encouraging signs of maturity and progress had been made, and it was clear that Malawi, which did not even attend the Conference, had been left out of the bargain...
...pick up the pace still more, he produces some split-second moral dilemmas for W. Earp. Sturges should have been loyal either to Sergio Leone or to the TV economy of Gunsmoke. As it is, we get a mishmash of temper tantrums and long trail rides--and in the bargain, no hero...