Word: bargainers
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Dates: during 1950-1959
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Last week he was once again proving this in his most ambitious project: Salton City, 150 miles southeast of Los Angeles. By the desert's curious standards, Salton City is something of a bargain. Though the summer heat is high (up to 125° F.) and the land is low (234 ft. below sea level), there is water and there is a major highway (U.S. 99). By car and plane, buyers hustled to the sun-struck sands and low-lying, spiny, green clumps of greasewood along the shores of 30-mile-long Salton Sea. There they plunked down...
Where the West German businessmen must generally charge 8% interest on credits, the Communists frequently charge as little as 2½%. This is not philanthropy: in every such bargain there is a concealed political string. To pay for Communist arms and aid, Egypt's Nasser has mortgaged much of his cotton crop for years ahead. By reselling this cotton at cut prices to Western textile manufacturers (including West Germans), the Communists have driven Egyptian cotton exporters out of much of the European market, have thus deprived Egypt of a major source of foreign exchange and reduced her ability...
Gold Brick? In Knoxville, Tenn.. an ad in the News-Sentinel offered a house for sale, appealed to the bargain-minded: "This home has many extras built in for the owner. Owner moving to his job. Priced at FHA appraisal...
...returning to the suffering hotels, as they realize that the fighting and danger are over. The exotic Cuban climate is as alluring as ever, the ubiquitous busses driven by mad geniuses called guageros zoom miraculously through narrow city streets, and the colorful street vendors tirelessly ply their wares upon bargain-hunting Americanos...
More impressive still, says FTC, is the way businessmen themselves have stepped in to police retailers. Better Business Bureaus, ad agencies and manufacturers, who know that nothing destroys consumer confidence faster than a fake bargain, have distributed 500,000 copies of FTC's pricing guide-and printed thousands more at their own expense-to retailers along with strong letters urging them to comply...