Word: bargainers
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...fashioned notion of partners for life. They may be hard for the parents of the two couples and others of their generation to understand. When early boomers and those who came before them marched down the aisle, most assumed their marriage would last; that was the bargain. Whether that ultimately happened or not, today's parents of marriage-age young adults want to see their offspring married happily and long. Many say they are frustrated by how long it's taking their kids to "settle down"--or that they are puzzled by the forms modern partnerships are taking...
...worse. The handful that existed were mainly grubby places in France and Italy. Not surprisingly, they weren't too popular, and retailing experts said that proved Europeans were suspicious of discount malls and cut-rate goods. But why were American outlet centers crammed with holidaying Europeans snatching up bargain brands by the suitcaseload? Washington developer J.W. (Joe) Kaempfer has provided the answer: Old World shoppers appreciate browsing for top-label goods at deep-discount prices, even at home--so long as the place they do their shopping has style...
...proving his point in Ashford, a thriving, small city some 35 miles south of London. In March, BAA McArthurGlen opened a mall there, and it is drawing 60,000 shoppers a week seeking everything from leisurewear to luggage at bargain rates. Ashford's downtown retailers were nervous at first, admits Jo James, manager of the local Chamber of Commerce. But so far, losses to traditional retailers have been "minimal, on the whole around 1%." Moreover, James explains, the mall draws mostly shoppers from outside the region who wouldn't normally shop in Ashford...
Diamonds, in fact, were introduced under the guise of economy; the strength of the stones combined with the occasional downturn in the fluctuating diamond market meant lucky suitors could find themselves a real bargain: A ring that would last literally an eternity at a reasonable price. It was only when De Beers cemented their stranglehold on the world's diamonds and starting setting prices that the gems' snob appeal really took hold. The company also pours billions of dollars into global ad campaigns, deftly establishing markets where none existed before...
...member but want supercheap Net access, WebTV's $100 classic model plus a $20 monthly fee is a bargain. The price doesn't include the optional (but highly desirable) wireless keyboard or access to the interactive-TV features, but it gives newbies a cheap way to dip their toes in cyberspace...