Word: barillas
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Parma, a picturesque city in Northern Italy, is the home of Parmigianino Reggiano cheese, Prosciutto ham, and Barilla pasta. Lately, however, this food-famous city has also become the home of another, more foreign, specialty—Harvard football alums.Three recent Crimson graduates, Corey Mazza ’08, Danny Brown ’07, and former captain Ryan Tully ’07, are now playing in the Italian Football League (IFL) with the Parma Panthers. “We’re having a good time over here, and [I’m] just getting to do what...
...sponsors didn't know what they were in for, that this is a part of the package, shame on them," says a Nike rep. According to Miller's agent, Miller just inked the biggest deal ever for a skier, with equipment maker Atomic. He also endorses Barilla pasta, among other products, the income from which provided enough money for him to buy a 600-acre farm in New Hampshire. To the Swoosh folks, who love edgy marketing and freethinking athletes, a jock with a party rep doesn't amount to a problem. In December, Nike launched a website for Miller...
Soon after selling their century-old pasta firm in the 1970s, the Barillas of PARMA, ITALY, bought it back and have expanded ever since. An Iowa plant is helping Barilla grab 17% of U.S. pasta sales...
...Barilla family--whose pasta and bread company, based in Parma, Italy, dates back to 1877--hit a big snag in the early 1970s, when the third generation of family managers--brothers Pietro and Giovanni--quarreled and sold the business to W.R. Grace of the U.S. In 1979, however, Pietro bought back a majority stake, this time on his own, and started the company on a rapid expansion course. By 1993, when he died, Barilla produced 35% of the pasta sold in Italy. Now his three sons--Guido, Luca and Paolo--and their sister Emanuela are pushing aggressively into international markets...
...Barilla built a plant in Ames, Iowa, in 1999 and has grabbed about 17% of the $1 billion U.S. pasta market. The company remains private, but whereas their father was reluctant to bring in outside capital, Guido and his brothers are more open to external finance. Last year, in its biggest transaction to date, Barilla acquired Kamps, a big German bread chain, for $1 billion--bringing in a bank to finance the deal. Randel Carlock, a professor at Insead, says the family "could have just sat in Parma and made pasta. But the younger generation saw the strategic opportunity...