Word: barista
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...same old coffee shops with their old lackluster ambitions. Portland sometimes seems like a graveyard crowded with the vintage-clothed skeletons of these young people’s art-house-film dreams. (That metaphor may be florid, but it would be right at home on any of these barista's blogs...
...Clover,” retails for $11,000. Expensive espresso machines are nothing new—an espresso machine from Williams Sonoma can run close to $4,000. But the Clover only makes coffee—one, slow, meticulous, pressed cup at a time, which barista Teena L. Eggleston called “couture coffee.” The machine is produced by the small Seattle Coffee Equipment Company, which was bought by Starbucks in March. The company bills the machine on its Web site as able to “bring out the subtle nuances of all of your...
...walking up to a starbucks with Howard Schultz when we spot a barista standing in the parking lot, passing 11 cups of coffee through a car window. "I've never seen that," says Schultz, who took over Starbucks in 1987 and transformed it from a six-shop seller of beans into a thread that runs through our social tapestry. He asks the barista what she's doing. She says the drive-through order was so large she decided to bring it out. Schultz waves to the driver to roll down her window--"Where are they going with 11 beverages...
...only person who could do what we needed to do," says global strategy head Gass. That courage was on full display on Feb. 26, when Starbucks closed all 7,100 of its company-owned U.S. stores (4,000 licensed locations remained open) for three hours to retrain 135,000 baristas. Part of the training involved the correct way to pull an espresso: into a shot glass, not a paper cup, a shortcut that had evolved to move the line more quickly. It was a strong statement that Starbucks cares about quality--with a clear shot glass, a barista can make...
...Pike Place Roast will be the first ground Breakfast sandwiches Hot sellers, but they sometimes overpower the scent of coffee MyStarbucksIdea.com A site invites customers' gripes and suggestions Reporting comp-store sales Too much focus on numbers means less focus on customers The Mastrena You can see the barista over this new espresso machine The Verismo The old machine gives baristas less control over the steaming of milk and blocks their view of patrons Conservation International The group will certify where beans come from--one more sign that Starbucks is about coffee Cluttered counters The mishmash of stuff distracts from...