Word: barneses
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Dates: during 1970-1979
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Judge Ernest Q. Barnes ordered the AMA, the largest professional organization in the world, to rescind its rules keeping physicians from advertising or soliciting patients.
The AMA's policy, which prohibits doctors from advertising for patients, originally adopted to prevent medical quackery, has become a means of insuring physicians' profits, Barnes said.
The rules prevent doctors from giving patients information on alternative health services, Barnes said.
The five-member Federal Trade Commission must review Barnes' decision before it becomes final. If the decision is approved, the AMA will appeal the decision, a spokesman for the group said.
Barnes's decision follows a series of rulings in recent years that have giver lawyers, engineers, druggists and optometrists the right to advertise. The U.S. Supreme Court's decision in 1977 to allow lawyers to advertise has led to the development of numerous low-cost legal clinics.