Word: barnumism
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Especially appropriate is one of her scheduled sermons called "Bride Adorned." Her sex-appeal has always been one of her strongest qualities consecrated to the Lord. But "the greatest showman since Barnum" ought to have though of having all her various husbands standing behind her, at least during this particular sermon, as a living proof to the sceptical...
Died. Harry Lafayette Reichenbach, 49, press agent; of lung disease; in Manhattan. Versatile, spectacular, he served governments, corporations, and such personages as Phineas Taylor Barnum, Sarah Bernhardt, Wallace Reid, Rudolph Valentino, Gloria Swanson, Charles Chaplin, Ethel Barrymore. "September Morn" was his idea. He loosed a lion in a Broadway hotel to advertise the cinema Tarzan. He imported eight Turks and had them search Manhattan's Central Park for a missing Virgin of Stamboul. A member of the U. S. Diplomatic Corps for three years, he worked with Lord Northcliffe in England, d'Annunzio in Italy. Said he after...
...Work kept Herbert Hoover Sr. away from the circus last week. Herbert ("Peter") Hoover III could not go either. He had a cold. But the President's wife rounded up everybody else at the White House and took them to Ringling Bros. Barnum & Bailey's Greatest Show on Earth. It was Granddaughter Peggy Ann's first circus and her eyes almost popped out of her head as she sat in the centre of the front row watching everything at once. For company she had Patsy, 7, daughter of Mrs. Frederick B. Butler. Mrs. Hoover's social...
...Associated Press meeting, held before the Publishers' sessions, confined its discussion to the broadcasting of news. Publisher Jerome Dewitt Barnum of the Syracuse Post-Standard asked the A. P. to forbid the use of its bulletins both for direct broadcast and for such interpretive deliveries as that of Lowell Thomas for the Literary Digest. To make such a rule effective, it would be necessary to enlist both United Press and International News Service in a boycott. But some of the editors opined that such broadcasts, even by commercial advertisers, actually increase the circulation of their newspapers. Although...
Circus Suit Sells-Floto Circus and Ringling Bros., Barnum & Bailey last week faced charges that they have conspired to create a monopoly. Plaintiff in the suit, and asking for $1.040,000 damages, was Miller Brothers 101 Ranch show group. Alleged monopolistic acts: defacement of plaintiff's advertising, spreading of malicious rumors, the enticement of Cinemactor Tom Mix away from Miller Bros, to Sells-Floto at $12,000 per week...