Word: barnumism
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...circus being performed in an operating amphitheater. It seems a bit clinical, but that's more or less what has been happening since the Great Moscow Circus arrived in Manhattan last week. Americans accustomed to the fanfaring, drum-rolling, three-ring mesmeric confusion of the P. T. Barnum tradition are asked to crowd in close and watch single acts performed in a small single ring. Whole tiers of the high seats at Madison Square Garden are deliberately left unsold. There is no parade. There are no spangled multitudes. There are no barkers, and even the soda-peanut-popcorn hawkers...
Tuesday, September 17 Greatest Show on Earth (ABC, 9-10 p.m.). A new adventure series in which Jack Palance is the ringmaster of a Ringling Bros, and Barnum & Bailey Circus. In this hour-long episode, Harry Guardino plays the role of a lion trainer who endangers his own life as well as that of some female jugglers...
Manhattan balletomanes had been waiting for months, and now the Royal Ballet was actually in town. Impresario Sol Hurok's Barnum-sized package included 500 tons of scenery, 160 people, and the most spectacular new dance partnership in half a century: Dame Margot Fonteyn and Russian Defector Rudolf Nureyev, starring in a ballet created expressly for their extraordinary talents...
Sagging Trucks. Between orgies of shopping, the King relaxed at El Morocco, Voisin, Sardi's, and the Barnum & Bailey circus at Madison Square Garden. Fearful of a bad press, Moroccan officials hurriedly advised newsmen that the five Cadillacs were for a governmental car pool back home, and the piles of cloth would be used to outfit a new government-supervised Hilton hotel in Rabat...
Forget the Whatchamacallit. Curiosity helped; so did Barnum. Publicity-starved actors and actresses happily posed with their "favorite" papers. Atop the News Building bosomy starlets let loose hundreds of scarlet balloons with coupons offering 30-day free subscriptions. Trib ads trumpeted: "People who switch to the Herald Tribune soon forget all about the New York whatchamacallit." Low-key as ever. Times ads merely asked, "What has the New York Times got that other newspapers haven't got?" The reply: ''Interesting" readers...