Word: barnumism
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There's one born every minute, Barnum said. And the Class of 1949 (summer installment) seems of its way to back up the claim, what with Monday evening's response to very unofficial official poster announcing a compulsory meeting for the all new Freshmen as the result of "a deplorable lack of Harvard spirit...
Manhattan's substitute for crocuses-the Ringling Bros, and Barnum & Bailey circus-began its longest visit in history (47 days) at Madison Square Garden last week. It should also prove one of its most enjoyable visits. Done up in style, this year's circus has wonderfully gaudy costumes, good-looking girls, emerald-green tanbark, a special and sumptuous Alice in Wonderland pageant. To Deems Taylor music (some of it from his well-known Through the Looking Glass suite) the Jabberwock, the Oysters, the Walrus, a bright-colored set of Chessmen, a decidedly Mad Hatter, a head-slicing Queen...
Seldom, if ever, had Manhattan's chill Metropolitan Museum employed such warmly seductive tactics. Its exhibition of "Costumes from the Forbidden City" (in Peking) was a three-part combination of Max Reinhardt spectacle, Diaghilev ballet, and Barnum & Bailey side show...
Such stunts succeed because they are more than ballyhoo. Rose is compared interminably with Barnum, but unlike Barnum he does not play the public for a sucker; he gives his customers their money's worth. The World's Fair Aquacade, as Rose said, "spelled the death of the 25? peep show by giving good entertainment for 15? more." And Rose is never afraid of splurging. He casts whole bakeries upon the waters, knowing that the more bread there is, the more dough it contains...
...supervise the job the Duke had called in aging Dr. Barnum Brown, a world-famed paleontologist and curator of fossil reptiles at the American Museum of Natural History, whose avocation is oil geology...