Word: barnumism
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...Manhattan it is the circus, not the crocus, which announces that spring has come. Punctually last week, the great Ringling Brothers and Barnum & Bailey troupe took over Madison Square Garden with fanfare. In addition, there was a not unusual threat of a strike, and, day before the circus opened, some fine frontpage jungle violence. Just before rehearsals, an Indian leopard killed the only performing snow leopard in captivity. He also cut up Trainer Alfred Court's face, and another cat got loose and scared the daylights out of a reporter. On top of all this, John Ringling North...
...table covers, leather pillows, mattresses, mission furniture, ferneries. As inventor of signed ads for Big Business, Fra Elbertus reached most millions of all. Sometimes he was called a combination of a dozen geniuses including Benjamin Franklin, Victor Hugo, Emerson and William Morris; other times, a combination of P. T. Barnum, Robert G. Ingersoll, Henry Ward Beecher...
JULIUS ROSENWALD-M. R. Werner-Harper ($3.50). Able Biographer Werner (Barnum, Bryan} here writes an "authorized" but exceedingly honest monument to the head of Sears, Roebuck. Rosenwald carefully gave away some $63,000,000; "he did not give it away in the form of high wages." As philanthropist and multimillionaire, he had delusions neither of sanctimony nor of grandeur, was one of the most modest of U. S. rich...
...greatest salesman since Barnum turned up this weekend in the form of an enterprising Sophomore who sold memberships in the Harvard Varsity Club to an unknown number of Freshmen for the piddling sum of one dollar...
...Star Maker (Paramount) is an engaging archeological exploration into a vanished world of the U. S. amusement industry, the gaslit, two-a-day vaudeville that was historically bounded on one side by P. T. Barnum, on the other by radio and talking pictures. Loosely based on the life and exploitations of Impresario Gus Edwards, who detected promise in such kiddies as Georgie Jessel, Lila Lee and Walter Winchell and plucked the youthful Eddie Cantor out of a knife-throwing act, The Star Maker has as its frame the similar career of Larry Earl (Bing Crosby). Like Impresario Edwards, Larry goes...