Word: barone
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Brokers on the Paris Bourse had never seen anything like it. At least not over something so mundane as a disposable ballpoint pen. Last month, when Baron Marcel Bich sold a fraction of his pen company's 1,500,000 shares to the French public, investors went into a frenzy over Société Bic. On opening day there were offers for 8,000,000 shares, but only 300,000 were made available; the price promptly jumped from $176 to $208. Helped by that rise, Baron Bich's holdings in the company that he controls increased...
...schools, offices and households of 96 countries. Nearly a billion and a half Bics are rolled out of 20 plants round the world every year according to company officials; they account for one-third of the world's ballpoint total, and production has been rising 10% annually. Baron Bich has done for ballpoints what Henry Ford did for cars: he has produced a cheap but serviceable model...
...stick close to reality, like a surfer to his board. We don't lean forward or backward too far or too fast. We ride the wave at the right moment." Bic is now skimming along the crest of a 72% sales increase over the past five years. The baron hopes that with the disposable Bic lighter another big breaker may be in sight...
...story concerns the problems of Hugh Person, a likable editor in a New York publishing house: his father's death, marriage to a mean-spirited girl whom he strangles in his sleep, incarceration, finally death in a hotel fire. But the presiding genius of the book is one Baron R, a famous novelist who lives in Switzerland but is published by Hugh's American firm. In fact, it is broadly hinted that Hugh may exist only as a creature...
French experts often politely describe U.S. wine as pleasant but not great. Baron Philippe de Rothschild, millionaire oenophile and vintner (Château Mouton Rothschild), says: "To develop character, great wines must go through hardship. Snow. Drought. Storms. There must be suffering to produce it. In California everything is much too perfect. The soil is too rich. The weather is too good. The wine all comes out industrially uniform, like Coca-Cola." In 1966, the Paris chain store Prisunic put three lines of California wines on sale. Some 60,000 bottles gathered dust and derision for several months before being...