Word: barone
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Still, if political leaders have been laggardly, businessmen have not. And perhaps the Common Market's most notable achievement is a new state of mind in Europe's business community. "The most important success of the Common Market," says Baron Jean-Charles Snoy et d'Oppuers, Belgian banker and a signer of the Rome treaty, "has been in changing the attitudes of Europe's businessmen. An immense amount of capital investment has been made on the assumption of the larger market. This is something indestructible, and this huge stake in the success of the Common Market...
...tree-studded ties and double-breasted pinstripe jackets. At Dartmouth, the particular "drinking uni" (for uniform) at the moment is the "blow-lunch look" (so called, one student explains, because "when you look at one of those ties you want to blow your lunch") topped off with a Red Baron Flying Ace helmet, complete with ear flaps and shrapnel holes. At Harvard, the grapevine passes the word around within hours whenever Secondhand Deal er Max Keezer or "Morgie's" (Goodwill Industry's Morgan Memorial) gets in any old taxi-driver hats or brownand-white shoes, and some Harvards...
...more famous loser stories concerns a Harvard student from Lichtenstein, who gambled away a semester's allowance in a night. Then he put his Lotus Elan and his title (he was a Baron) on the table--and lost them both. The winner returned the title and the Lotus in exchange for the use of the car the following weekend...
Died. Andrew Jergens, 85, soap and balm baron, who transformed his father's modest toilet-goods firm into a $46 million-a-year enterprise by relentlessly advertising Jergens Lotion and Woodbury Soap "for the skin you love to touch" and sponsoring Walter Winchell's rapid-fire Sunday night broadcasts for 16 years, during which Winchell plugged Jergens with "lotions of love"; of a stroke; in Cincinnati...
...many millions Pennsylvania Heiress Helen Clay Frick, 75, daughter of Steel Baron Henry Clay Frick, has poured into the University of Pittsburgh. She established the Pitt Art Department in 1927, later gave the school a blank check to stock her Henry Clay Frick Fine Arts Library. Seven years ago, she donated a splendid Frick Fine Arts Museum. As always, she demanded secrecy about the overall cost of the building and its collection, but this time she also demanded control over the building's operation and personnel. At last, her aversion to modern art and her criticism of the staff...