Word: barracuda
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...will be priced at $3,126 (up $109), the Plymouth station wagon with V-8 engine at $3,292 (up $139), the popular Dodge Charger at $3,125 (up $85), the Road Runner at $2,974 (up $78). On the other hand, the price of the slow-selling Barracuda fastback will...
...beauty, not cosmetics; oral gratification, not cigarettes. Depthwise, baking a cake is supposedly a re- enactment of childbirth and shaving a form of castration. Speed and performance, or a sense of male power, are blatantly stressed in automobile commercials. Cars become wild animals or fish Wildcat, Impala, Cougar, Stingray, Barracuda. When a man slips behind the wheel humming "Only Mustang makes it happen," he, too, becomes a big ripsnorting stud. Ridiculous? Well, whoever heard of a car called the Aardvark or the Pussycat...
Today, Mr. U.S. finishes his breakfast of frozen orange juice and diet-bread toast, pops a vitamin pill into his mouth, steps into his fastback Barracuda, punches the tape deck button for swing or symphony, and heads for the freeway. The six-lane concrete strip lets him proceed at 65 m.p.h. toward his office in town-except when there are so many other cars going the same way that he can listen to all of Beethoven's Ninth. By the time he gets to the office, his wife has already called-from the pink, push-button Princess extension...
...into high gear. Off the company's production lines in Kenosha, Wis., rolled the first Javelin specialty car, a handsome 1968-model entry that will put A.M.C. into the bustling youth market with such fast company as Ford's Mustang, Chevrolet's Camaro, Plymouth's Barracuda, Lincoln Mercury's Cougar and Pontiac's Firebird...
...Torrey Canyon and the 118,000 tons of crude oil it carried is only the beginning of the problem. British Petroleum, for whom the chartered ship was hauling crude from Kuwait to England, had insured its cargo for $1,600,000. The ship itself, owned by a company called Barracuda Tanker Corp., which was incorporated in Liberia but is controlled from Wall Street, carried "hull" insurance of $16.5 million. As is traditional in marine insurance, the policy (with an annual premium of $330,000) had been spread among 120 syndicates in the U.S. and Britain, which will...