Word: barracudas
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Dates: during 1960-1969
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...Niche. Among the industry's 33 name plates, the most spectacular performer in January was Ford's sporty Mustang, which carved out 5.1% of the market although it was introduced only last April. Another newcomer, Chrysler's fastback Barracuda, established a 0.6% niche for itself. Plymouth made an impressive improvement over its January 1964 market share, adding; 1.5%. Buick won an additional 0.8%, Tempest and Chrysler 0.6% each, standard Ford 0.5% and Mercury 0.4% -all at the expense of the compacts and the cars with only modest styling changes, which continued to be the biggest losers. Because...
...keep house, play chess, pamper a parrot, and begin to feel strangely detached from events in the surface world. Jewel-bright sea creatures hover outside the glass windows, coolly observing behavior in the manfish bowl. When divers venture into the abysmal blue depths to explore, they come upon sharks, barracuda, and marine life hitherto unheard of-all recorded in skillful underwater photography that magnifies even minute plankton into glittering monstrosities...
...delicate swelling in the rear quarter panel of the car that suggests the outline of a rear fender. G.M.'s square-shaped Corvair has become as rounded as the Karmann-Ghia, and a new curved-roof version of Ford's highly successful Mustang has joined the Valiant Barracuda and the Corvette Sting Ray as the industry's only true fast-backs. Automen have hedged their expensive bets on public acceptance of the new styling by offering most of the nameplates with curved roofing in squared-off, T-Bird roof versions too, but G.M.'s turn toward...
...enormous-particularly since nearly one in every five households now shops for a second car -that Ford's competitors have no intention of leaving it to Lee Iacocca. Chrysler has already introduced a Valiant with a convex rear roofline-called a fastback in Detroit-and named it the Barracuda. American Motors is making a fastback version of its Rambler Classic, will bring it out next spring. When word of the Mustang first leaked out, General Motors began to work on a fastback Corvair for introduction this month, later decided against the crash approach, and now maintains a monolithic silence...
...Barracuda is really a redesigned Valiant, and Chrysler rushed it out in time to run against Ford's new and handsome Mustang sports car, soon to be introduced. The Barracuda, which cost only $5,000,000 to $8,000,000 to develop v. $50-$60 million for the Mustang, will not be marketed as a "new" car, will be priced from about $2,400. It represents perhaps the ultimate development of the pizazz phenomenon that has gripped Detroit since 1962. Its radically different roof not only offers a sportier look than the Valiant, but the car has as standard...