Word: barreca
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Dates: during 1951-1951
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When Admiral Corp. of Chicago as signed its go-getting young (29) purchas ing agent Vincent Barreca to establish a Canadian radio-manufacturing subsidiary in 1946, office space was hard to find...
...Barreca moved into one end of a dusty Toronto warehouse, scrounged an orange crate to sit on and went to work with a skimpy capital allotment...
Within a month after he got into production, demand for his radio sets was so heavy that he converted the shop wash room into working space. In March 1949 Barreca began turning out television sets, despite the fact that Canada has no TV stations. He gambled shrewdly that he could sell to Canadians within range of transmitters in U.S. border cities such as Detroit and Buffalo...
...television manu- facturer. For 1950, its sales totaled $5,000,000 (up 92% from 1949), net prof its $308,000 (up 123%). The Port Credit plant, a shiny brick-and-glass structure on the mud flats, is turning out sets at a rate of 25,000 a year, and Barreca is ready to hike that to 50,000 on short notice. The first Canadian TV station goes on the air at Toronto next fall...