Word: barrelfuls
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...barrel weapon now is discount merchandising, which has spread to 40% of the nation's supermarkets. Generally, discounting involves scrapping frills such as trading stamps and games, reducing the variety of goods, and trimming prices on a large percentage of store items. Buying at a discount store can save consumers about 5% and sometimes more of the cost of shopping at a conventional supermarket...
...counting the days till July 1, 1972. On that day last week, having aged the required four years, the first batch of light whiskey-a new kind of spirit that goes down more smoothly and has less flavor than bourbon or rye-could legally be brought out of the barrel and bottled for sale. Distillers passed the years of waiting by copywriting names and dreaming up different recipes for some 50 new brands. Yet when the big day finally arrived, many of the whiskey men who had planned to celebrate with a binge of promotion and advertising acted instead like...
...then marketing vice president; he became president in 1969. Clements is a strict Alabama Baptist who likes to be called by his childhood nickname of "Foots." In between slugging down at least ten Dr Peppers a day and puffing on as many fat cigars, he blurts out a cracker-barrel version of the ads' philosophy: "Once I get Dr Pepper down their throats and tell them about it, I'm in business." He is a canny marketer in other ways. To distribute Dr Pepper a few years ago, Clements began signing up a string of independent Coke...
...lovers of a philosophical bent may ponder an empty frame bearing the label A Knife Without a Blade Whose Handle Is Missing. Georg-Christoph Lichtenberg, 1742-1799* The more athletic ones can equip themselves for the outback with a bizarre weapon whose barrel undulates like a snake: it is a kangaroo gun, "whose specially studied trajectory enables the bullet to follow the bounding animal...
...that barrel? Not all the figures are reliable, but experts view it this...