Word: barreras
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...Jack format less user friendly for advertisers? Not necessarily. Jackie Barrera, associate media director of Asher Media in Dallas, says listeners are less prone to channel surf when Jack FM goes to commercial breaks. "It actually benefits the advertisers because people aren't tuning out," she says. "They know they'll have a shorter break, so they pay more attention...
...Ford Expedition and a Toyota Tamaraw. And he has a big - and expensive - collection of admirers. Filipinos tend to have unusually large extended families, but Pacquiao's posse has expanded of late, seemingly at the same rate as his fight purses, which hit $700,000 for the battle with Barrera. Members circle the fighter like planets around the sun, cooking his dinner, clearing away his plate, carrying his pool cue when he goes out for the marathon billiards matches that occupy many of his evenings. Manager Nazario remembers calling Pacquiao the morning after a party in his honor, not long...
...teaching him," Nazario recalls. "That's why I decided to bring him to the States." Roach took Pacquiao's natural aggressiveness and fearlessness and combined them with defense and discipline. Over the next two years, Pacquiao went undefeated, earning decisive victories in each of his fights before the Barrera bout, aside from one contested draw. Against Barrera, Roach came up with the plan for beating the favorite: stay close, give no quarter, and hammer him with body shots...
...brilliant as Pacquiao's win over Barrera was, it's still just one night. To achieve lasting greatness, he'll have to repeat moments like that again and again. He could start on May 8, when he goes up against International Boxing Federation and WBC featherweight champion Juan Manuel Marquez, a tough, powerful counterpuncher. Though ranked as boxing's top featherweight, Pacquiao holds no title belts in the division - beating Marquez would make him the official champ and quiet any doubters who feel the Barrera fight was a one-off. Some question Pacquiao's readiness, however, whereas Marquez has apparently...
...other activities] will stop," Pacquiao vows. "It's like a tunnel when I'm training for a fight." Salud says Pacquiao has the chance to be the greatest boxer in Philippine history, and others see in the young fighter a new confidence and maturity since the victory over Barrera. "There's been a huge change in his personality," says journalist Trinidad. "He now has serenity. Before, it was very hard to talk to him. He was not that secure. Now he seems so serene. It's the gift of a real champion...