Word: barres
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Dates: during 2000-2009
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Defying the “rabble” of Mass. Ave., wrote Alfred J. Barr, the “beautiful” factory stood in stark contrast to the “sad gray walls of Technology” and “the monstrous rear of the Widener library...
...Robed in rich yellow brick,” and crowned by a smokestack that Barr compared to an Italian basilica, the Necco factory united the three ideals coined by the earliest Roman architect: Venustas, architectural beauty; Firmitas, “exquisite structural virtuosity;” and Utilitas—usefulness—the trait that made the building “genuinely modern...
...Novartis’ plans for the factory will restore the building to the position that Alfred J. Barr first envisioned...
...will exist for the new generation,” Barr wrote of the Necco plant, “not merely as a document in the growth of a new style, but as one of the most living and beautiful buildings in New England...
That’s more Utilitas than even Alfred J. Barr could have imagined...