Word: barretts
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Though telegenic enough, Barrett's high, thin voice made his tough talk in television spots sound like so much unconvincing whining. Bachrach's portly figure, frizzy hair and moustache didn't help him with first impressions...
Against Bachrach and Barrett, Roosevelt pit his stern family jaw and mild resemblance to NBC's Bob Costas--hardly a fair fight. Roosevelt pushed his heritage in his commercials, too, stressing a "family tradition of commitment and caring...
Before the race was run, the election was a no-brainer. Roosevelt won with a large plurality, leaving Bachrach and Barrett each with a little over a quarter of the vote. In a sense, image has become the foremost issue in the political arena. But this is not exactly a new idea. We Probably should have recognized that when a certain B-movie actor won a very important job some years back...
SENIOR EDITORS: Charles P. Alexander, Howard Chua-Eoan, James Collins, Marta Fitzgerald Dorion (Operations), Nancy R. Gibbs, Bruce Handy, Stephen Koepp, Johanna McGeary, Priscilla Painton, Barrett Seaman (Special Projects), Claudia Wallis...
CONTRIBUTORS: Bonnie Angelo, Laurence I. Barrett, Jesse Birnbaum, Nina Burleigh, Stanley W. Cloud, Jay Cocks, Barbara Ehrenreich, John Elson, Pico Iyer, Edward L. Jamieson (Consulting Editor), Leon Jaroff, Gregory Jaynes, Michael Kinsley, Charles Krauthammer, Richard Schickel, Walter Shapiro, R.Z. Sheppard, John Skow, Martha Smilgis, Mark Alan Stamaty, Richard Stengel, Andrew Tobias, Michael Walsh...