Word: barretts
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...other ad, Barrett describes himself as "a maverick Democrat" in the tradition of Paul Tsongas, whose Democratic "human instincts" combine with "the fiscal responsibility of the other party." The "third way," as Barrett calls it, is a combination of liberal social policy and conservative economic policy. To the untrained ear, that might sound remarkably like the approach that led incumbent Republican William F. Weld '66 to victory in the last gubernatorial race...
...Barrett's press secretary, David M. Osborne, says that the key difference between the two approaches is that Weld's hands-off treatment of social issues--such as his pro-choice stance on abortion--doesn't translate to social concern...
George Bachrach begs to differ. In a spot that features him standing in front of a videotape of a debate between Barrett and Roosevelt, Bachrach ridicules the middle-of-the-road approach of his two rivals as pandering to Weld's politics...
...Barrett has chosen not to focus on Bachrach since he has not raised enough money to pose a major threat in the Democratic primary...
...People actually know what [Barrett] is saying," Osborne says. "After they see his TV ad, people may not know too much about Mark except that he's a Roosevelt. But people will know what Mike Barrett stands...