Word: barring
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Dates: during 1990-1999
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Schnatter perfected that knack while tending bar in Jeffersonville after graduating in three years from Ball State University. He took a sledgehammer to a broom closet and knocked out space for a small pizza kitchen, which soon grew into a business that became Papa John's in 1985 and went public in 1993. But his demanding manner was not to everyone's taste. No fewer than five top executives, including the company's president, quit in 1995 and 1996, in part because of Schnatter's brusque management style. Says Cheryl Bachelder, executive vice president for marketing at Domino...
...wonder Americans are eating them up. Energy-bar sales are expected to hit $500 million in 1998, up 40% in a year. And they have moved from the retail fringe--health-food stores and bike shops--to become a grocery- and convenience-store staple. When Balance Bar, the fastest-growing barmaker, went public last spring, Wall Street tagged it with a "buy" rating and predicted soaring revenues. Industry optimists are hoping that energy bars will eventually match the $2 billion-a-year sales of sport drinks like Gatorade...
...Energy bars were invented with hard-core athletes in mind. Brian Maxwell, distance-running coach at the University of California, Berkeley, and his wife Jennifer cooked up the first PowerBars in their kitchen in 1983. They were looking for a performance-enhancing food that marathoners could scarf down late in a race. The Maxwells made a bar that was about 45% complex carbohydrates and only 10% fat. But the trade-off was losing some foodlike qualities: PowerBars have a rubbery texture that can take some getting used...
...gourmet end of the spectrum, the eating gets better. Clif Bars, the taste standard of the category, are sweet and chewy, just a bit denser than a granola bar. And Balance Bars make a decent stand-in for a candy bar. The trouble is that the taste comes at a price. A honey-peanut Balance Bar has 200 calories and six grams of fat--that's twice the calories of a banana and six times the fat. Balance Bar says 30% fat is ideal, but many nutritionists say it's too high. Clif's cookies 'n cream packs...
...sales have taken off, energy-bar makers are avidly extending their brands. PowerBar has introduced PowerGel, a liquid goo for athletes who don't have time to chew. But many of the new products cater to consumers' baser instincts. Balance Bar has a new larger bar with 300 calories and more than a quarter of the saturated fat you need in a day. Even the purists at PowerBar have rolled out a better-tasting Harvest line, with twice the fat of the original. Maxwell diplomatically calls them "a recognition that people want a complete eating experience...