Word: bart
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Dates: during 2000-2009
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...Force One), wants to take The Iliad out of schoolroom memories. His notion is to vacuum off the cobwebs and make it a vivid adventure that will appeal equally to adults who have a yawning familiarity with the story and to children for whom Homer is only Bart's bald, dundering...
Says Ivan Bart, vice president of IMG, the New York City management agency with which Liya eventually signed: "We hear things every day that people in any other industry would realize aren't appropriate to say, but in the fashion industry, it's chalked up to a creative vision." He says it is not uncommon when he tries to book a black model for a runway show to be rebuffed with "We already have our black girl...
More than 30 years after minorities began making initial inroads into the fashion world, it seems the industry is still struggling with race, and some people think things have worsened. "We are actually in a moment where we are seeing fewer black models than ever," says IMG's Bart...
...Bart suggests another factor may be that right now the more influential decision makers hold less than enlightened views on diversity. Bethann Hardisonwho was a model and design assistant in the 1970s and in the '90s ran her own modeling agency, which launched the careers of many black modelspoints out that over the past decade, virtually every design house has been bought by a conglomerate, which she believes has stifled creativity and imagination...
This is why Liya's Estee Lauder contract was such a big deal and one cannily planned by her agency. "We really pushed her as a beautiful woman, not a beautiful black woman," says Bart. Meanwhile, Estee Lauder president Patrick Bousquet-Chavanne had been looking for a way to update and broaden the brand's appeal, concerned that its image had become fusty and middle-aged. "The choice of Liya herself was first linked to her style and personality," he says. "But she also makes the image of the brand hipper and more fashion forward. You can't have...