Word: bart
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...story was buried about as deep in the New York Times as a story can get. Bristol-Myers Co., reported Times Columnist Peter Bart on page 66 one morning last week, had switched its $11 million Bufferin account from one ad agency to another. The Bufferin switch was also immured, on the same day and in nearly identical construction, by Columnist Joseph Kaselow of the New York Herald Tribune. Eventually, the Bristol-Myers item made two afternoon Manhattan papers and flashed crosscountry to be interred in those posterior reaches of the daily press where the average reader seldom if ever...
...advertising columnist. He stalks a beat so narrow and unnewsworthy that most papers prefer to do without him entirely. Of the handful of such men regularly kept at work in Chicago, Los Angeles, Philadelphia, Denver, San Francisco and Detroit, only five get a daily airing. And four of these-Bart of the Times, Kaselow of the Tribune, Charles Sievert of the World-Telegram and Jack O'Dwyer of the Journal-American-appear in New York City,*where the Madison Avenue column was born only 30 years...
...columnists is the Herald Tribune's Kaselow, 51, who admits: "There's not enough hard news to support a column every day." After twelve years on the Madison Avenue beat, Kaselow nonetheless manages to turn out consistently readable copy. So does the Times's Bart, a graduate of the Wall Street Journal, who took his business savvy with him to the Times. More often, though, the ad columns are pure navel-gazing, a catalogue of account changes and personnel promotions for a tiny fraternity of readers who supply the very items they read. In Philadelphia...
Hunt Foods recently gave a public library to Fullerton, Calif., where its cannery is located, and the Chase Manhattan Bank is helping to restore Wall Street's Federal Hall and a colonial town on Staten Island. President Bart Lytton of Lytton Savings & Loan Assoc. has commissioned a $60,000 work by Sculptor Henry Moore for Los Angeles' Art Museum Plaza...
First line forward Mike Thomson of Army cased in a rebound shot at 14:05 for the only score in the first period. He was assisted by Bart Barry...