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Labels also bear the legend "Copyright by Rev. B. Kunkel." The Rev. Bernard A. Kunkel of Bartelso, Ill. (pop. 304) started a "crusade" for maidenly modesty in 1944. founded an organization called the Purity Crusaders of Mary Immaculate. In 1953 he began the Marilyke tag idea, and the movement has been growing ever since. "Close to 75,000 dresses have been tagged since we started," he said last week. In addition, a factory in Bartelso now manufactures Marilyke clothes. Units of the Purity Crusaders have been formed all over the U.S. as well as in Canada, Hawaii, the Philippines...

Author: /time Magazine | Title: Religion: The Marilyke Look | 6/27/1955 | See Source »

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