Word: barton
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Dates: during 1960-1969
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CHRYSLER AD SHAKE-UP will bring $21 million Dodge car and truck account to Batten, Barton, Durstine & Osborn. Agencies taking the loss: Grant Advertising and Ross...
...Times offered "nine personalized coupons to express your secret, suburban self." Prepared by Vice President John Bergin of Manhattan's Batten, Barton, Durstine & Osborn, and illustrated by New Yorker Cartoonist Charles Saxon, the coupons joked about everything from Early American furniture to the late-commuting American male, appealed to the strong self-improvement drive of housewives, neatly parodied some of Mrs. Suburbia's best-known clichès. Samples: "Seldom during the day do I talk to anyone over three feet tall. This little world I live in is no place for someone over 21. Since...