Word: bartonized
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Dates: during 1920-1929
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...Sherwood Anderson, H. L. Mencken, Rupert Hughes, Anita Loos, John Erskine, Finley Peter Dunne, George S. Kaufman, Laurence Stallings, Deems Taylor, etc., etc. (TIME, Sept. 24). The G. O. P. list was by far the bestseller. It included Zane Grey, Harold Bell Wright, Kathleen Norris, Edward W. Bok, Bruce Barton, Earl Derr Biggers, Will Durant, Albert W. Atwood, Robert W. Chambers, Booth Tarkington, Thomas L. Masson, Hermann Hagedorn, Vernon Kellogg, Daniel Frohman, Don Marquis. The last, an oldtime Democrat, author of The Old Soak, said: "I like the man: his tone, his manner, his essential character...
...tenth floor of an office building at No. 383 Madison Ave., Manhattan, is located the George Batten Co., Inc., long established, nationally known advertising agency. On the seventh floor of the same building is the Barton, Durstine & Osborne Co., Inc., not so long established but equally famed. Last week some 40 members of the Batten organization gathered in their directors' room. To them came President William B. Johns, elderly, heavyset, deep voiced. He told them that this was the happiest day of his life. He told them that the George Batten Co., Inc., and the Barton, Durstine & Osborne...
Back in Manhattan, however, the two agents renewed their conversations, spoke more plainly, planned more definitely.* Who are the leading figures in Batten, Barton, Durstine & Osborne, Inc., newest of advertising agencies? Since the death of George Batten, the dominant personality at Batten's has been William B. Johns. Mr. Johns worked his way up through the organization, of which he has held almost every executive position, including the topmost. From presidency to presidency went Mr. Johns; from presidency to chairman of the board goes Mr. Barton. Known outside the advertising world for books on Christ and on the Bible...
...products which the Batten company contributes to the combined concern are Armstrong Linoleum; Colgate products (including Rapid Shave Cream, Ribbon Dental Cream, Fab, Cashmere Bouquet Soap, Coleo Soap, Octagon Soap, Super Suds); Hamilton Watch, Walkover shoes, Edgeworth tobacco, McCallum hosiery, Prophylactic tooth brushes, United Fruit Co. bananas. From the Barton, Durstine-Osborne quota comes Alexander Hamilton correspondence school; Atwater Kent radios, Cluett Peabody Arrow Collars; Dorothy Gray toilet preparations; General Electric Co. products; General Motors (institutional-not the individual cars); Gillette razors; Oshkosh trunks; L. C. Smith and Corona typewriters; Triplex safety glass; Standard Oil Co. of New York...
Paradoxical for an advertising agent whose business it is to make all things interesting was Mr. Barton's approving quotation from Ralph Waldo Emerson: "History will continually grow less interesting...