Word: bartonized
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Dates: during 1920-1929
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...Bruce Barton, lay apostle of the Lord, may be said to have entered upon his ministry about 1912, when he published The Resurrection of a Soul. But not until 1925, when he published The Man Nobody Knows, did his faith show forth really widely before men. The Man, of course, was Jesus?rediscovered, as the title implied, in the image of the ideal U. S. businessman that Mr. Barton himself strives...
Last year, with The Book Nobody Knows, Mr. Barton rediscovered the Bible for this ideal businessman. And last week he carried his ministry further with an article in Collier's entitled "The Church Nobody Knows...
People who resent hearing Jesus called "first Rotarian" resent also he kindred phenomenon of a smooth-spoken advertising expert exercising his facile dictaphone to bring home truths about religion with which most literate people consider themselves perfectly conversant. Critics have derided Mr. Barton's writings for carrying he strong odor of professional publicity and for the seeming presumptuousness of the titles: Nobody Knows." The implication is: "Nobody knows but Bruce Barton, and many people are affronted by such mixtures of religious with secular talk as "Christianity was launched as a short-time proposition." . . . "Preachers . . . believed the world would be . . . liquidated...
...more abusive of Bruce Barton's critics can never have read a word he wrote. If they had, they would know that-victim of cliches though he is, Utopian and ambrosial though his visions become and offensive though it seems of him to announce his views as "heresy of the first order"?he is not an unctuous man. He is a clear-headed businessman and pretends to be nothing else; nothing mystical, nothing superior to others...
Should his critics read "The Church Nobody Knows" they would find Bruce Barton making the following points in his own prosaic but clear and modest way about those traditional strangers, Business and the Church...