Word: bartonized
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...absence of big ad budgets, some companies are resorting to unusual marketing gimmicks to push their goods. Federal Distillers has zeroed in on women drinkers with a "Lady Like" brand, which it touts as "love in a bot tle." In the Chicago area, Barton Brands introduced its QT brand with a money-back guarantee if the buyer is not satisfied...
...dead and wounded; but because of the mortars, they could not risk bringing in food, which had a lower priority. After dark, we began to think about how hungry we were. Then someone remembered that Doc's mother had sent him a can of Almond Kisses from Barton's in New York. It still was in his pack...
...market research, ad creation, media buying, and product and package design; admen sometimes even wrote obituaries of executives of client companies. Now many increasingly sophisticated advertisers have their own research and media departments and no longer want to pay for all these services. Full-service agencies like Batten, Barton, Durstine & Osborn, Ogilvy & Mather, and Grey accommodate clients by providing services individually, or "à la carte," for negotiated fees...
...BARTON ALEXANDER...
...never had a tradition of private or corporate philanthropy. Nevertheless, last week the huge Mitsubishi group of industries gave $1,000,000 to endow a professorship in Japanese legal studies at Harvard Law School. The occasion was the 54th anniversary of a similar gift by U.S. Banker A. Barton Hepburn for a chair in American studies at Tokyo University Law School. For Mitsubishi, Harvard was a logical choice: it has both great prestige and some of America's foremost Asian specialists, including Edwin O. Reischauer, former U.S. Ambassador to Japan...