Word: bartonized
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...next four finishers were David Powlison and Rich Barton from Quincy House, Rich Engelbrecht from Eliot. and Chuck McCormick from Winthrop...
After surveying 50 top agency chiefs on their diversification plans, Barton A. Cummings, chairman of Compton Advertising, recently concluded that the trend is likely to increase. Outside ventures have a powerful attraction for agency men trying to improve their chances for corporate growth and bring more stability to their all-too-volatile business...
...BARTON G. WEST...
Agency executives are understandably concerned, partly because women are by far the biggest buyers of packaged goods. To plumb the depths of discontent, Batten, Barton, Durstine & Osborn conducted long interviews with 19 feminists, including writers, a photographer and Wall Street workers. The primary complaint was against the generally servile role of women in ads. Though nearly one-half of American women hold jobs, they are still depicted in many ads as scatterbrained homebodies, barely able to cope with piles of soiled laundry, dirty sinks and other mundane minutiae. In most of these ads, men instruct, while women do the servants...
Eric C. Cotter of Saginaw, Mich., and Eliot House (Biology); Stephen Hartz, of Belmont and Leverett House (Social Studies); Barton S. Herskovitz, of BalaCynwyd. Penn., and Kirkland House (Social Studies): Edward R. Houston, of Cos Cob. Conn., and Dunster House (Visual Studies); Kenneth W. Jost, of Nashville. Tenn., and Leverett House (History): Jon A Lanham, of Trenton, N. J., and Dudley House (English): Charles A, Linker, of Scarsdale, N. Y., and Dudley House (Biochemical Sciences); Ronald T. Luke, of Dallas, Tex., and Kirkland House (Social Studies); Barry A. Margolin, of Queens Village and Kirkland House (Social Studies); Kenny R. Marotta...