Word: bartonized
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Bruce Durno turned away 20 B.C. shots. Barton had 19 saves for the Eagles...
...Barton joined Roy S. Durstine to found the ad agency that later became B.B.D. & O., helped ensure its success with such snappy, to-the-point pitches as the one he wrote for G.E.: "Any woman who is doing any household task that a little electric motor can do is working for 3? an hour. Human life is too precious to be sold at the price of 3? an hour...
Wynken, Blynken and Nod. Turning his phrasemaking talents to politics, Barton won election to an unexpired term in the House of Representatives in 1937 from Manhattan's "silk-stocking district," was easily re-elected the following year. A moderate Republican, he often joined Massachusetts' Joe Martin and New York's Hamilton Fish in heckling Franklin Roosevelt and the New Deal. Roosevelt retaliated massively during his 1940 bid for a third term. Borrowing the rhythm of the nursery-book poem, Wynken, Blynken and Nod, F.D.R. delighted audiences with his jocular condemnation of "Martin, Barton and Fish...
...well known was Barton for his books and his ad copy that he was sometimes talked of as a presidential possibility. But after losing a 1940 New York senatorial race to Democrat James Mead, he returned to Madison Avenue to run his agency for another 20 years. Once, when someone criticized his profession, Barton replied in typical fashion-by coining a phrase. "If advertising has flaws," he replied, "so has marriage...
Died. Bruce Barton, 80, dean of Madison Avenue, last surviving founder of Batten, Barton, Durstine & Osborn; of bronchial pneumonia; in Manhattan (see THE NATION...