Word: bartonized
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...Austin, her job with Dodge has never taken her to Detroit, she knows few of the Chrysler Corp.'s top brass, and until she was spotted for the Dodge Rebellion by Don Schwab, Hollywood producer for Manhattan-based advertising agency Batten, Barton, Durstine & Osborn, she was virtually unknown. Pam was under contract to Warner Bros, and MGM, made a few pilot films for TV, and did a stint as a dancer in Tony Martin's nightclub act, but her career was going nowhere. The Dodge Rebellion revolutionized all that. Last year she earned $34,000 plus residuals...
Hoping to fill this slogan-gap, I recently called on my old Madison Avenue cohort, Barton Durstine, creator of such winning catchlines as "The Edsel is eternal" and "In your heart, you know he's right...
...cemetery, pioneered the concept of pay-now-die-later, which he delicately dubbed "The Before-Need Plan." Prices at Forest Lawn begin at $385 for the cheapest grave; after that, there is literally no limit. Eaton put up giant billboards all over Los Angeles, traded heavily on Adman Bruce Barton's slogan describing Forest Lawn as "a first step up toward Heaven." Eaton's basic pitch: "Everything at time of sorrow, in one sacred place, under one friendly management, with one convenient credit arrangement and a year to pay. ONE TELEPHONE CALL DOES EVERYTHING...
Died. Alex F. Osborn, 77, one of the founders of Batten, Barton, Durstine & Osborn, world's fourth-biggest advertising agency, who coined the term "brainstorming," the group-think approach to problem solving now expanded far beyond Madison Avenue; of a blood deficiency; in Buffalo...
...night before the tournament started, Nicklaus' close friend Bob Barton was killed in a private-plane crash (along with his wife and another couple) while en route to watch Jack play. "Golf has never seemed so secondary," muttered the melancholy champion. "It's pretty hard to get excited about 5-ft. putts this week...