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Next month Fuoss will send the rejuvenated Post to the newsstands, complete with a new price: 20? instead of 15?. To soften up the public, Batten, Barton, Durstine & Osborn will soon kick off a $1,250,000 nationwide ad drive. The Post's new look and stance, said an adman who went to Philadelphia for a close look at the revamped format, "may infuriate some long-term readers, and there may be turnover in the audience. But it is good enough to bring in new readers as fast as it loses old ones." Fuoss says that...

Author: /time Magazine | Title: The Press: Pepping up the Post | 8/4/1961 | See Source »

Participating with Frankl will be Dr. Walter E. Barton, Superintendent of the Boston State Hospital, Massachusetts Department of Health; Dr. Hack R. Ewalt, professor of Psychiatry at the Medical School and Superintendent of the Massachusetts Mental Health Center (Boston Psychopathic Hospital); George Goethals lecturer on Social Relations at the University; and Dr. Harry C. Solomon...

Author: NO WRITER ATTRIBUTED | Title: Creese to Speak Today | 8/3/1961 | See Source »

...Markets. Much of the profit from these operations funnels back to the descendants of Founder William Jardine, who now live in Britain. The working head of the Jardine empire is Managing Director Hugh D. M. Barton, 50. Tall (6 ft. 3 in.), suave and social, Cambridge-educated Hugh Barton joined Jardines in 1933 as a tea taster, scrupulously lives up to the company's cherished traditions, including the raising of ponies that race under the Jardines' silks...

Author: /time Magazine | Title: Business Abroad: The Princely House | 6/23/1961 | See Source »

...Barton freely concedes that Jardines' trade with Red China, which has sagged steadily from the last published figure of $35 million in 1959, is likely to sag even more. Says he: "The immediate outlook for trade with China is discouraging because of natural calamities. This has resulted in China having to spend a great deal on the import of foodstuffs." But he is confident that great new markets still await Jardines in the emergent nations of Southeast Asia. And most old Asia hands, convinced that a prime motive for last week's stock sale was to raise expansion...

Author: /time Magazine | Title: Business Abroad: The Princely House | 6/23/1961 | See Source »

Died. Roy Barton White, 77, Baltimore & Ohio Railroad executive, a brakeman's son who became a telegrapher at 16, the East's youngest rail president (Jersey Central) at 43 and Western Union boss from 1933 to 1941, then took over the woebegone B. & O., after eleven years as president declared the road's first dividend in three decades and shortly moved up to the chairmanship; of a heart attack; in Baltimore...

Author: /time Magazine | Title: Milestones: Jun. 16, 1961 | 6/16/1961 | See Source »

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