Word: bartonized
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...stop was the Madison Avenue advertising agency of George Batten Co., where he worked on the Sanka account, pulled his weight alongside such later advertising stars as Ted Bates, William Benton (former Senator from Connecticut) and Chester Bowles. When Batten was sold to the agency that later became Batten, Barton, Durstine & Osborne, Mortimer went over to Postum, got a job as an assistant ad manager for Sanka and Calumet. Not long after, he confided to a friend: "I want to spend the rest of my life here. And some day I'd like to be president...
...wish to call your attention to the fact that the original Great Wallendas are not retired as your Oct. 5 article suggests. Not only are the original Waliendas performing today (Karl and Herman), but they are still doing their seven-people, three-high pyramid. BILLY BARTON (Mr. Sensation) Greencastle...
...Hearing that, Detroit wags recalled the time when Big Bill Knudsen, G.M.'s late president, boasted to Adman Bruce Barton that a certain new-model Chevy was "almost the perfect low-priced car-and it will really become perfect next year when we make one small change." Barton bit hard. "What change?" Deadpanned Bill Knudsen: "We're just going to hang a small hammock under the chassis. Catch all the goddam parts that fall...
...Challenge (NBC, 8:30-9 p.m.). George Nader playing Glenn Barton, a Government scientist, starts off on a new adventure series...
Dyke Benjamin came in fifth, 17 seconds behind Dick Greene set a Heps and Barton Hall record of 9:20.7. Dash man Sandy Dodge was a disappinting fifth in a blanket finish at 60 yards, and the Crimson failed to score in the 600, the 1000, and both jumps...