Word: bartonized
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...Russians start a colony on the moon. "I just don't understand how they got there," President Eisenhower says. The United States sends up an Atlas missile with a tape-recording of Christmas carols. The Russians send up a rocket which plays the "Internationale." Batten, Barton, Durstine & Osborn send up a rocket which broadcasts Pepsi commercials. The Cambridge parking situation is alleviated by sending Al Vellucci up in a rocket. Dean Sherman Adams reports that he is taking the proposal that typing be permitted on final examinations under advisement...
No.Name Class Pos. Ht. Wt. Home 10 Singleton, Thomas '61 B 6.1 190 Kenilworth, Ill. 11 Feldhaus, Dan '60 B 6.1 180 Cincinnati, Ohio 12 La Vallie, Arthur '60 B 6.2 178 River Grove, Ill. 14 Kugler, Andy '60 B 5.10 163 Kansas City, Mo. 15 Mallory, Barton '61 B 6.0 170 Memphis, Tenn. 20 Sigal, Richard '60 B 5.11 178 W. Hartford, Conn. 21 Kangas, Nick '60 B 5.9 165 Chicago, Ill. 23 Creamer, Michael '61 B 5.11 165 Birmingham, Ala. 24 Curran, Michael '61 B 5.11 170 W. Hartford, Conn. 30 Winkler, Richard '60 B 6.0 180 Hinsdale...
...gathereth gold for the Department of Internal Revenue and hath no fun is a sounding ass and a tinkling idiot." Thus, wittily jumbling his '"Biblical passages, Madison Avenue's Charles Hendrickson Brower, 56, president of Batten, Barton, Durstine & Osborne, last week summed up what is wrong with the U.S. salesman, and perhaps the whole U.S. economy. Adman Brower told the National Sales Executives' convention in Washington that Americans in general and salesmen in particular have forgotten that work can be fun-and so they are not working hard...
Like a broken traffic light that shows both red and green, U.S. banks are glutted with savings, while their loan departments report a sharp fall-off in new business. Last week President Charles H. Brower of Manhattan's Batten, Barton, Durstine & Osborne stepped into the money jam, whistled up an adman's notion of creating motion. Advertising has the job of awakening desire, said hard-selling Charlie Brower to an American Bankers Association meeting in Chicago. His advice: let bankers quickly borrow some advertising techniques...
...bachelor girl named Judith Protas, the ad immediately drew hundreds of requests for copies. The greatest compliment came from Madison Avenue, where admen paid their respects by posting the Ohrbach's ad on their own bulletin boards. Said Walter Palmer, retired vice president of Manhattan's Batten, Barton, Durstine & Osborn: "A masterpiece...