Word: bartonized
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Happy was the Interior Department last month when Stanford W. Barton offered to undertake the biggest Indian land development of all time. The friendly Missourian, a dabbler in uranium and alfalfa, was a godsend to the Indian Affairs Bureau officials. They signed him up just one day before expiration of an act enabling Interior to lease 67,000 parched Arizona acres with the expectation of turning them into a desert garden for some 1,500 Mojave and Chemehuevi tribesmen, who would get the land back in 25 years. As first installment on the $28 million deal, which promised handsome profits...
HUGE FARM AREA will be created along Colorado River in southwestern Arizona, where Real Estateman Stanley W. Barton made deal with Interior Department to transform 67,000 parched acres of Indian reservation into desert garden. In history's biggest lease of Indian lands for agricultural development, Barton will spend about $28 million to complete an irrigating system, also develop industrial and residential sites. Reservation's 1,400 Indians will get jobs, and much improved land will revert to them in 20 to 25 years...
...Digest: "It is entirely possible to manufacture filter tips much more efficient than any now on the market." They 1) "would cost no more to produce," and 2) would give smokers "a significant reduction in cancer risk" (see MEDICINE). Last week, after 18 years, Manhattan's Batten, Barton, Durstine & Osborn dropped the Digest's advertising account (1956 budget: $1,500,000). Explanation: a "conflict of interest" with one of BBDO's biggest accounts, American Tobacco's Lucky Strike and Hit Parade (1956 budget: $17 million...
Salesman Current, appointed business manager, found a complete newspaper plant for sale at Charleston, W. Va. Able Editor Bob Barton, who had also quit the News, was lured back from the Cleveland Plain Dealer as the Citizen's editor; 76 other News staffers and 130 of 164 News carrier boys came to work for the new paper. "It's just like the News had picked up and moved," exulted one reporter. Salesmen signed up their old clients. Circulation men built an advance readership...
...News. Nonetheless, Citizen staffers (who have been promised union contracts) are confident that a progressive, middle-of-the-road Republican paper modeled faithfully on the oldtime News cannot fail. "If we can't survive with the kind of help everyone is giving us," said Editor Barton, "then we're just poor newspapermen...